Case Study. Colorway was born in the heart of Barcelona’s Raval neighbourhood – a raw, vibrant and multicultural district brimming with street style, skate culture, migration and underground creativity. Here, stories are painted on walls, identities are in flux and style becomes a language.
Colorway is not just a sneaker app, but a platform for cultural storytelling, connection and authentic style.
The project is purely fictional and serves to demonstrate my UI/UX skills. All brands, logos and product images belong to their respective owners and are used for illustrative purposes only.

My tasks:

Preparation & project launch
Research & analysis
Brand strategy
Visual strategy
Logo development
Corporate design system
Brand assets & applications
Brand guidelines