Bachelor’s thesis. As part of my bachelor’s thesis in communication design with a focus on corporate identity, I developed the corporate identity for the start-up CISU, founded by Giulia Fabian in the entrepreneurship workshop at Ruhr University Bochum. CISU offers companies and coaches a platform for consulting and coaching services. I created a timeless, simple design with a warm character and developed an interactive prototype website that puts the consultants in the spotlight. I also designed business documents, letters, invoices and business cards.

My tasks:

Preparation & project launch
Research & analysis
Brand strategy
Visual strategy
Logo development
Corporate design system
Brand assets & applications
Brand guidelines