Case Study. Ara is a technology-focused marketing agency that combines marketing automation, CRM integration and digital development. With a global perspective and cultural expertise in Latin America and Europe, Ara works in agile, interdisciplinary teams and combines creativity with technology. The focus is on co-creation, data-driven growth and scalable, system-based solutions for international B2B brands.

My tasks:

Preparation & project launch
Research & analysis
Brand strategy
Visual strategy
Logo development
Corporate design system
Brand assets & applications
Brand guidelines