I am Francesca Fabian, a brand designer whose expertise stems from a unique combination of over 5 years of experience: I combine the strategic depth gained from freelance and agency work with in-depth in-house expertise in the B2B tech sector.
My aim is to deliver holistic brand identities, from strategic conception (M.A. Design Research) to pixel-perfect digital implementation.
My strength lies in digital cross-competence: I guarantee brand consistency through precise art direction, master UX/UI design and seamlessly integrate brands into web platforms.
Alongside my work as a brand designer, I’ve been a visual artist for many years. My artistic practice is deeply personal, exploring lived experiences, emotional expression, and spiritual themes. I’m currently building an online shop to share my work more widely.
10/2022 – 12/2023
Master Design Research
ELISAVA, Barcelona
Design research, Qualitative & Quantitative Research Methods, User Interviewing & Survey Design, Usability Testing, Heuristic Evaluation, Ethnographic Research, User Journey Mapping, Persona Development, Competitive Audit, Evidence-based Design, Cognitive Psychology in Design, Inclusive Design Frameworks
09/2017 – 08/2021
Bachelor communication design
Folkwang UdK, Essen
Communication design, branding, corporate identity, user experience/user interface design, design thinking, creative coding, editorial design, illustration, animation, photography, image editing
08/2023 – till today
Brand Designer / UX/UI Designer / Marketingmanager
CAS AG, Hamburg
At CAS AG (B2B environment), I was responsible for the entire design spectrum (UX/UI, branding, web), developed the corporate website and ensured brand consistency across all assets and departments.
02/2021 – 08/2023
Communication Designer
CAS AG, Hamburg
During my time as a communication designer at CAS AG, I was responsible for developing a consistent visual strategy. The focus was on combining the needs of different industries, aligning internal stakeholders and translating complex IT issues into visually appealing and understandable formats.
05/2020 – 01/2026
Brand Designer, Freelancer
Alimonie, Düsseldorf
At Alimonie Design, I developed interdisciplinary visual concepts that combined design, film, photography and web. Through close collaboration with clients, we created brand experiences that were both aesthetic and functional.
05/2020 – till today
Brand Designer/ UX/UI Designer
self-employed
With my expertise in strategic branding, UX/UI and design thinking, I lead the development of human-centred brand identities, from concept and visual system development (logo, typography, brand voice) to art direction and the launch of responsive websites.
Creative Practice
Selected Work
Social Media
Discover my Insta