09/2022 – 07/2023

University Master’s Degree in Interdisciplinary Design and Communication Studies
ELISAVA, Barcelona

Design research, Qualitative & Quantitative Research Methods, User Interviewing & Survey Design, Usability Testing, Heuristic Evaluation, Ethnographic Research, User Journey Mapping, Persona Development, Competitive Audit, Evidence-based Design, Cognitive Psychology in Design, Inclusive Design Frameworks

10/2018- 05/2022

Bachelor communication design
Folkwang UdK, Essen

Communication design, branding, corporate identity, user experience/user interface design, design thinking, creative coding, editorial design, illustration, animation, photography, image editing, typography

04/2026 – present

Marketingmanager
CAS AG, Barcelona

• Delivered enterprise DACH growth by partnering with Sales to secure major S/4HANA deals spanning 2,000+ retail locations, designing value propositions that translated complex tech into commercial impact.
• Accelerated search visibility by 30%+ over two quarters by anticipating market evolution and deploying user-facing AI and Generative Engine Optimization (GEO) strategies.
• Streamlined international campaign delivery, cutting cross-functional handoff friction by over 25%, by integrating Generative AI workflows (Claude) and Figma design systems across matrix teams.

08/2023 – 04/2026

Junior Marketingmanager
CAS AG, Barcelona

• Formulated high-impact CX/UX advisory frameworks, driving double-digit conversion rate uplifts (25%+) by conducting comprehensive UX research, user journey mapping, and quantitative A/B testing for strategic enterprise accounts.
• Secured top-tier search dominance (maintaining Top 3 average Google positions across core enterprise categories) by designing user-centric, conversion-focused landing page experiences for lead generation.
• Expanded organic website reach, driving 650K+ impressions and 10K+ organic clicks, by analyzing quantitative UX and SEO data to restructure information architecture.

02/2021 – 08/2023

Working Student Communication Designer
CAS AG, Bochum

• Transformed complex IT architecture data into digestible visual models across 30+ enterprise client presentations, establishing standardized information design guidelines that enhanced C-level stakeholder comprehension.
• Tailored visual pitch narratives for 20+ enterprise sales proposals, accelerating client buy-in during early discovery phases by translating technical IT consulting concepts into executive slide decks.
• Unified corporate brand standards across multi-channel digital touchpoints (web, newsletters, and collateral), maintaining brand governance and visual consistency across all customer-facing assets.

04/2020 – 04/2026

UX & Brand Consultant and Designer
Self Employed

• Unlocked consistent conversion growth (driving 20%+ average conversion rate uplifts) across 10+ mid-market agencies and digital startups by uncovering core business needs and delivering high-impact CX/UX strategy consultations.
• Influenced customer profitability for international digital accounts by executing qualitative user research, journey mapping, and usability audits to uncover and eliminate key conversion friction points.
• Orchestrated 10+ end-to-end consulting engagements from discovery through delivery, driving business performance by translating technical client goals into user-centered design strategies and agentic UX principles.

10+ Years

Exhibited Digital Artist

• Developed and executed solo digital art exhibitions across international hubs (Cologne, Barcelona, Florence)
• Secured €25,000 in state grant funding through competitive selection processes to produce and execute high-impact digital art initiatives.