This project involved the complete redesign of the corporate website of CAS AG to improve conversion rates, enhance user navigation, and position the company as a modern and innovative technology partner.

The existing website did not effectively communicate the company’s innovative capabilities or clearly present its services and products. The goal of the redesign was therefore to create a clear information architecture, a modern visual design, and an intuitive user journey.

A particular focus was placed on simplifying the contact process, introducing clear call-to-actions, and improving the career pages in order to make CAS AG more attractive to potential applicants.

The goal of the redesign was to create a website that:

• provides a clear and intuitive information architecture
• enables users to quickly find relevant information
• increases conversions and contact inquiries
• positions CAS AG as an innovative technology company
• makes the career section more attractive for potential applicants

At the beginning of the project, we conducted a collaborative design workshop together with the marketing stakeholders. The goal of the workshop was to align on the project objectives and gain a shared understanding of the existing challenges.

During the workshop, we worked through the discovery, research, and analysis phase together. We reviewed the current website, discussed user needs, and identified the main usability and structural issues.

Based on these insights, we started to explore potential solutions. In collaborative sessions, we developed the first low-fidelity wireframes to outline the new information architecture and navigation structure.

These initial concepts were gradually refined into high-fidelity wireframes, allowing us to test different layout approaches and content structures. From these designs, we created an interactive prototype to validate the new user flow and gather internal feedback before moving into the final design phase.